GLOSSARY
AdWords? Is an advertising program run by Google. Advertisers pay when users click on their ad. Advertisers can control their costs by setting a daily budget.
Cookie? A Cookie is a data file written to your hard drive by a web site when you view them in your browser.
HTML? HyperText Markup Language, the language used to create documents on the World Wide Web
Positioning? The position of a website or specific web page on the search engine results page.
Traffic? The visitors to your website.
Unique Visitor? A term used in counting visitors to your website. Unique visitors are counted only once no matter how many times they visit a site within a measurement time.
XML? It stands for Extensible Markup Language and is simply a way for computers to read and pass information around.
