AdWords?  Is an advertising program run by Google. Advertisers pay when users click on their ad. Advertisers can control their costs by setting a daily budget.

Cookie?   A Cookie is a  data file written to your hard drive by a web site when you view them in your browser.

HTML?   HyperText Markup Language, the language used to create documents on the World Wide Web

Positioning?   The position of a website or specific web page on the search engine results page.

Traffic?   The visitors to your website.

Unique Visitor?   A term used in counting visitors to your website. Unique visitors are counted only once no matter how many times they visit a site within a measurement time.

XML?    It stands for Extensible Markup Language and is simply a way for computers to read and pass information around. 

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